FOR IMMEDIATE RELEASE
May 17, 2007
Livestock Cloning Leader Expands to Latin America
Austin, TX – ViaGen, Inc., the leading livestock cloning and genomics company, today announced that it has expanded its operations into Latin America by opening a facility in Queretaro, Mexico, hiring Jose Cordoba, MSc, as Director of ViaGen-Latin America, and launching a Spanish-language version of its web site.
“Latin America is a good market for us because it’s a primary producer of high-quality beef and pork, and because progressive breeders in this region have been quick to understand and adopt advanced reproductive technologies,” said ViaGen president Mark Walton, Ph.D. “Dr. Cordoba’s expertise and excellent reputation among Latin American producers are strong assets for ViaGen.”
Córdoba will coordinate sales, marketing, and business development for ViaGen throughout Latin America.
“ViaGen’s services can help Latin American producers achieve a stronger position in global meat and dairy markets,” said Dr. Córdoba. “My first task is to inform producers about the ways in which cloning, gene banking, and genomic services will benefit them and benefit Latin America.
ViaGen’s bovine, equine and porcine cloning program helps food animal producers and purebred seedstock producers to rapidly and reliably spread the best genetics throughout their herds. Cloning is also a useful tool for the owners of outstanding entertainment animals such as bullfighting bulls and rodeo horses, because it equips them to reproduce the valuable genetics of those animals.
Prior to joining ViaGen, Córdoba was General Manager of PIC Andina based in Santiago, Chile. He also served as Operations Director of PIC México in Querétaro, Mexico. PIC is a global leader in production of genetically superior pig breeding stock.
Córdoba has also served as a professor in the pig production department at the National University of Mexico.
Cordoba received his degree in Veterinary Medicine from the Universidad Nacional Autonoma de Mexico in Mexico City in 1986. He has a Master of Science in Animal Production from the University of Aberdeen in Scotland (1990) and a Master of Business Administration (2003) from the Tecnologico de Monterrey, Mexico.
ViaGen’s Spanish-language web site at www.viagen.com/es/ includes information about cloning, photographs of cloned animals, client testimonials, and a library of cloning-related research papers.
About ViaGen, Inc.: Based in Austin, Texas, ViaGen is a global provider of advanced livestock genetic technologies, including cloning. ViaGen’s industry-leading compilation of livestock genomic data and patented breeding and product identification processes are extensively used in the cattle, swine and equine industries to obtain verifiably superior genetics. ViaGen makes livestock genetic technology affordable and accessible to producers throughout the livestock production chain, from farm to fork, offering new opportunities for business to build revenue and for consumers to enjoy unprecedented quality and safety.
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