Satisfied Food Animal Producers
Premium Gold Angus Beef
Premium Gold Angus Beef supplies hormone-free, antibiotic-free, high-quality Angus beef to select retailers, hotels, and restaurants. Company founder Dwight Hartley recognized that suppliers sometimes claim their beef is Angus when it's not. So PGAB decided to back up its product with genetic verfication.
The company hired ViaGen to confirm that its beef contains the DNA of Angus cattle. ViaGen had already developed AnguSure™, a test that can verify the breed composition of cattle at any stage of the production chain, and the Food Safety and Inspection Service of the U.S. Department of Agriculture had approved it. Now PGAB is the only company that has the right to use the AnguSure™ trademark and heritage verification endorsement on its packaging.
"Discriminating beef lovers will pay a premium for Angus beef," Mr. Hartley explains. "Back in the 70s, a black hide on a cow usually meant the beef was Angus, so that served as a crude form of verification. Now black hides are everywhere, and the consumer is right to be skeptical about 'Angus beef' claims made by beef retailers. The only way the consumer can be sure he's eating high-percentage Angus beef is to purchase beef that's DNA-verified. That's why AnguSure™ is helping PGAB succeed in the marketplace."
For more information, visit the web site of Premium Gold Angus Beef.
Learn more about ViaGen's AnguSure™ service.